Fan Report Rweb Note: Motorsports Fan Report is a weekly print publication, based in the Pittsburgh area, that reaches nearly 250,000 racing fans each month. It is distributed free of charge at approximately 1,000 locations in Western Pennsylvania. From time to time Publisher/Editor Jeff Zidek will select a Motorsports Fan Report story/article to share with us. For more info on this publication, its distribution sites, and home delivery subscriptions, check out the Motorsports Fan Report website, located at http://www.motorsportsfanreport.com/home.html. Old Guns By Jim Zufall Young guns. It's all we seem to have heard about this season. Especially
near the beginning of this year's NASCAR season. Those young, up and
coming drivers that represent the future of the sport at all levels.
Stepping up and winning at a much younger age than those that came
before them.
One on one with Mark Gracy of QPI Tools By Keith Koval, MFR's Associate Editor Western Pennsylvania is well represented on the national racing scene. Drivers such as Davey Johnson, Norm Benning, Ryan Hemphill and Tim Shaffer are successfully racing all over the country. Now, local companies such as GNC and QPI Tools are getting into the sponsorship side of racing. GNC's involvement has been well documented as I have had several articles on them. On the other hand, QPI Tools has not had quite the exposure since they have mostly been a sponsor at a local level. That is about to change as they are now moving into the national spotlight with a well known driver. QPI Tools is currently the corporate sponsor of the late model division at Pittsburgh's Pennsylvania Motor Speedway and has also sponsored local drivers Dave Wade and Jason Cisson at PPMS. With a corporate office in Bridgeville and production facilities in Cheswick, QPI Tools manufactures unique, high quality roofing and flooring scrapers, building material hand tools and lawn & garden specialty tools. Their lead gardening tool is the "Dirt Ripper" which is the tool that they hope to market around Donnie Moran and his race team. Recently, I had an opportunity to speak to Mark Gracy, founder and current CEO of QPI Tools about his involvement with racing. Although they are a small company, Mark Gracy envisions a day when his company will be a household name and his products will be used worldwide. QPI Tools is turning to Donnie Moran Racing to help achieve this goal. MFR: Tell us about your company, QPI Tools. Gracy: We've been around about five years now. My background is sales. I'm more of a salesman than a manufacturer. It started off with a single product that I really liked. I talked to a fledgling inventor and I was helping him move his product forward. I said that I would like to develop a company around his product. It started off with just the purpose of marketing his product and then I realized that the manufacturer could not come true to the standards that I wanted to sell under so I started a little manufacturing outfit to go along with it. All of these baby steps lead up to where we are today. We now have twenty-nine products where five years ago we had one product. I just found that with a little bit of luck and a little bit of hard work, maybe with a little talent in that area, I was able to develop a lot of good products. Our products are available at fine retailers everywhere. We sell pretty much across the board to everybody, from Home Depot as well as just about any little hardware store. MFR: How did you get interested in racing? Gracy: Three years ago, I had lived on the same street as Dave Wade. His property abutted mine. Dave was such a great guy with the kids in the neighborhood. All the kids would go down on Sunday mornings to help him wash his car and during the week they would be down in the garage asking questions. I knew his father before I knew him because I hunted with his father quite a bit. They always talked about the racecar but I had no interest. One time I was in Indianapolis. A vendor had given me free tickets to see the time trials for the Indianapolis 500. My plant manager was with me. He talked me into going because I still wasn't interested. Once I walked into the track and saw a car go flying by, it peaked my interest. He reminded me that Dave was a racer and suggested we go out to the track. I still wasn't a fan yet but the second that I walked into the track and got near it, I called my wife on the cell phone and told her I fell in love with it. I met with Dave immediately after that and got involved by being the co-sponsor on his car. The following year, we picked up the Limited Late Model division and also wanted to sponsor a whole car. So I still stayed on as a co-sponsor of Dave's car and we got together with the Cisson family. We sponsored their car in full. This would have been two seasons ago. This past season that just ended, I stepped up to a three year contract with the Late Model division and also had a car (Jason Cisson) running in that division. MFR: Why did you decide to move to a national sponsorship? Gracy: I felt that it started to be a bit of a conflict, where I was the division sponsor and having a car (racing). Seeing that we do sell our product both nationally and internationally, we do have distributors in England that handle the European market and we do sell in Canada also, we needed to have a more broader base of our marketing program that we weren't quite getting just at the local track. I realized that I needed to change our emphasis to more of a national basis to get more of national exposure for the efforts that we were putting forward. We will still be the Late Model division sponsor at PPMS for another two seasons and we got together with Donnie Moran to be his sponsor. MFR: How did you decide on Donnie Moran? Gracy: I actually started thinking about this the beginning of June. I started to think we should do something for next year on a national basis. I spoke to a lot of local people. I went to Dave Wade first on everything and consider him a good adviser to me. He is so unselfish with his advice. He was the one that suggested that I go after somebody like Donnie Moran. I let the Cisson family know that I wanted to get a proposal from them as well as quite a few other local guys that I wanted to do something. I told them that I was going after Donnie Moran but in the back of my mind, I just wasn't sure. That was a pretty high and lofty goal to get together with him. I let everybody know up front that after following Donnie Moran in the short period of time and also researching him, that he was they guy that I wanted. I let all the other people know that I was looking to do something and that I wanted Donnie Moran but if that didn't come true then I was looking for as many proposals from as many different people as possible. I first sent out an e-mail to Donnie and didn't hear anything back at all. Here, about two weeks after he won the Eldora Million race, which was probably about four or five weeks after I sent the original e-mail, his wife called. She actually apologized for being late in getting back to me as they had just had a baby. Obviously, they were quite busy in their lives. She let me know when I could get in touch with Donnie. We got together and just started talking. I explained to him what it is that I wanted to do and what my vision of sponsorship should be. It might be somewhat different than the traditional sponsorship. Just from day one I could tell that this was the right thing to do. MFR: What is your vision of what sponsorship should be? Gracy: Well, what I look at is the total package. For the driver to survive, obviously they need sponsors and they need also to be able to merchandise their product. What I came forward with for Donnie is that not only would we step up to the plate as far as the sponsorship is concerned, but we would also do the "back door" type work. So often I see people may put their logo on the car but they don't utilize that. We will have a show car that will travel the country separate from Donnie Moran's program. Not only will people see Donnie racing, but when they go to a grand opening of a lumber yard or hardware retailer, we will have the car there. They will be getting more impressions of not only QPI Tools but also Donnie Moran as well. Secondly, we plan on featuring Donnie Moran in our television campaign. We are doing quite a large undertaking for our standards. We will be doing a television campaign and he will be featured in that as well. So what I proposed to Donnie is that our intentions are not only to make QPI Tools a household name outside the racing community but also to make Donnie Moran a household name outside the racing community. Obviously, that would help him and what he is doing. Third, we both feel that we have the same values. Donnie keeps his family with him the entire time he is on the road. His wife home schools their children. In speaking to him, you know what type of quality a person he is. We wanted that type of person associated with our company. We spoke about charitable contributions. What I envisioned was taking our car and making it a full-scale simulator. We would allow the people to get in and make a donation. One-hundred percent of those proceeds would go to the charities of both mine and Donnie's choosing. Checks would be put forward in both QPI Tools' name and also Donnie Moran's name. That was important to him as well. We wanted to make this a well rounded program and not just a car going around the track. We love this sport and we hope people like us for our support of the sport. MFR: You take charity work very seriously. Tell us what you are involved with. Gracy: We are a small company and we try to do as much as we can. It just always struck home around Christmas time. Two programs that are pretty much near and dear to me are the Racers for Tots programs and also the Make-a-Wish Foundation. I pretty much keep my charitable contributions to those two. There's a lot of other worthy causes as well, but these are the two that I have adopted. I feel both of these are for the children and family and children are important to me. As far as the Make-a-Wish Foundation, I have two different nephews who have gone through their program so it is close to home to me. Jim Steigerwald does such a good job with Racers for Tots that we like to help him as much as we can. As we can, we try to do as much as we can. MFR: Who will be helping you with the racing program? Gracy: DJ Johnson will be coming onboard the first of the year. He has been a great help so far. He will be helping us to keep that car moving around the country and coordinating that with my different sales managers. It already seems there will be a high demand for the car. The real issue will be where it will be and when and try to keep everyone happy out there. Hopefully, as the program grows we will have a couple show cars trailing the country. MFR: Will there be a merchandising program? Gracy: We are going to be working with Donnie Moran to utilize his program and try to add to that program. Part of our deal with him will be that we will handle the merchandising. We will have all of the same merchandising. We are trying to put together a die-cast car where we can give it away with a purchase of our products. MFR: As a sponsor, what do you expect from the driver and raceteam? Gracy: I would say to put a quality product out there. I feel that we have a very high quality product that has a lifetime warranty. It is not something that people will be coming back with disappointed. We feel that with the quality of person that Donnie has shown we have no concern at all. You see some of the bad stuff and sometimes it gets publicity. With the rolling around and confrontations in the pits, I know that I don't have to worry about that with a person like Donnie Moran. He will be carrying our corporate logo and that's something important to me. We are building a reputation and want to keep it right. The high standards that we put on our products, we expect those high standards to be out on the racetrack. His history is that he has a quality program. To stay on the top, you have to work hard. That is my philosophy and is also Donnie's philosophy. Do I expect him to win every race? No. What happens on the track, happens on the track as far as the outcome is concerned. But I know that just by being associated with Donnie Moran, we will be winners. MFR: How long is your contract with Donnie Moran? Gracy: It is a year to year contract that has renewal clauses. We wanted to keep it quite open since this is the first year to see if there is anything that needs readdressed that we might have forgotten about. We threw this together so quickly at the last minute that we realized we had better leave ourselves some flexibility. We both wanted to make the announcement at "The Pittsburgher" which was before we had a chance to think everything through. Donnie is the type of guy that I am comfortable with just a hand shake and I think he feels the same way with us. We are hopeful to have a long-term contract before next season is over. We fully expect that this will be a long-term deal. MFR: What are your plans for the television campaign? Gracy: We will focus in on the eastern seaboard. Basically, if you squared off the country from Pittsburgh on down the east coast and then over to the Mississippi River, this covers approximately forty percent of the population of the country and a large part of where Donnie will be racing. Our goals are to take that same program national the following year. We will be advertising on SpeedVision also and that is national. The other individual markets that we are picking are in and around the states that I mentioned. MFR: Do you think dirt late model racing has a place on television? Gracy: My personal opinion is that they will surpass the sprint cars on television. I think the general public, and I don't mean any disrespect to the sprint car drivers, will relate to late models better. You look at a dirt car and you see a car. You look at a sprint car and you see some contraption with a big wing on it. Although they are quite exciting, I think the average fan and the new fans that will be generated will be able to relate more towards the regular looking cars. In my opinion, and I'm putting my wallet with my opinion, this will be something big and as a corporate sponsor I am jumping on the bandwagon early and tying up the best early because I do feel it will keep expanding. Ten years down the road, I see people knowing a Donnie Moran the same as they know a Jeff Gordon or a Tony Stewart. MFR: How will you determine if this sponsorship is successful? Gracy: This is something that is new to me and I need to grow with. I think a lot comes down to impressions. I can tell already that it will be a success. There is no question in my mind that it will be a success. If it's not a success, then it is our fault for not getting it out there right. With the number of emails that I have received from fans, the number of phone calls from fans, the number of people walking up to me on the street it is obvious to me that it is working. People are getting to know us more and that is what the goal is-to get our company more well known for people to relate QPI Tools with the fine products that we make. Just the fact that we have Donnie Moran and we are able to go to different retailers, that in itself is creating a large increase in sales for us. I can tell already from utilizing this program that we are having a great increase in sales for next year of initial opening orders and new clients coming onboard. Now it will be up to my products and the general public to accept those products to keep them selling off the store shelves which our past history has shown will happen as well. I know it is a success and I have seen it. As individuals, both Mark Gracy and Donnie Moran have impressive credentials. In one, you have a successful businessman who turned an idea into an international company. In the other, you have a driver that is a proven winner and, at only 39 years old, someone that many feel his best years are still to come. Put these two together, and the combination will be hard to beat. Look for big things in the 2002 season from Donnie Moran Racing and QPI Tools. Benning Set For Daytona Doubleheader By Jeff Zidek Level Green’s Norm Benning has announced plans for a Daytona doubleheader next month. Following his fifth place finish in the season point standings for the ARCA RE/MAX series, Benning has been busy preparing his fleet of Chevrolet Monte Carlos for the upcoming year. One car that isn’t requiring much off-season work is his main SoBe Beverages/Tobin’s RV & Boat Cleaner superspeedway car. During its most recent on-track appearance, the car was one of the fastest on the track at Talladega before a problem with the passenger-side window forced Norm to pit. Benning did not take part in a recent ARCA RE/MAX Series test at Daytona, opting to take a break and “relax” at home, where he is busy planning a new race shop behind his residence. This month, Benning and crew chief Linda Nicholas will be heading south for a three-day test with the Winston Cup teams. Benning Motorsports will be entering both the ARCA RE/MAX Series season opener on Febraury 10 and the Winston Cup Series’ Daytona 500, which will take place on February 17. In 2001, Norm’s attempt to make the Daytona 500 ended prematurely due to a flat tire which occured just before the field took the green flag in one of the Gatorade Twin 125 qualifying races. Benning’s plan for 2002 is currently to run the full ARCA RE/MAX schedule, but he continues to explore opportunities in top NASCAR divisions. Last season, a second car out of Norm’s shop finished 18th in ARCA points, the #3 car for driver Todd Antrican. Benning expects to enter that car in the ARCA Daytona event on February 10. No driver has been named at this time. |